BMW France - BMW
BMW George V / J. Walter Thompson Paris
Along with the inauguration of the 1st BMW Flagship in Paris (avenue George V) on May 23, 2012, BMW launches the exclusive blog dedicated to the 1.100 m² of the Concept Store. This interactive blog, created under HTLM5 to be accessible under all the supports, is a genuine window of the Flagship itself. Fluidity of navigation and innovation will be the key words of this new virtual space, reflection of the BMW spirit and values.