Nestle - Crunch
Don't / J. Walter Thompson Athens
Where there is a “don’t”, there is a way…
Knowing that firsthand, Crunch, Nestlé’s rule-breaking chocolate bar with crisped rice and other crispy thingies mixed in, urges Greek teenagers and other “young challengers” to… Bite the Rules!
To take all those fatherly-motherly-elderly rules and restrictions they have to abide by every day and find their own creative ways to “obey”… yet unfollow them! So when dad complains about the pandemonium, switch to an electronic drum set and drum your heart out. Or use your parkour skills to get to your favorite armchair, without ever stepping inside the living room that took mum ages to mop.