Wilkinson - Quatro Titanium
Fight for Kisses / J. Walter Thompson Paris
In September 2007, Wilkinson launched the first 4 blade disposable razor: Quattro Titanium. Wilkinson is a challenger in the shaving market. The goal is to secure the marketing territory, which venerates seduction above all else, in a relevant and original way. The creative idea is to come up with a pastime, which would allow the consumer both to play as well as to interact with the brand.