NESTLÉ - MÖVENPICK
GOURMET SECRETS / J. Walter Thompson Paris
New Mövenpick campaign, ices and top-of-the-range sorbets brand, launched on April 18 in Switzerland. A campaign made of press ads, billboards and a dedicated website, that replaces in the middle of the brand gustatory and visual pleasure of the high gastronomy accessible to all. By delivering on the website www.secretsdegourmets.com the secrets of its Masters glaciers through films, recipes and advices, this campaign proposes to all the experienced cooks or beginners, to create desserts and cocktails sublimated by the Mövenpick ices.