BMW France - BMW
Innovations / J. Walter Thompson Paris
From 19th March 2012 to the day before the opening of the Olympic Games, the prints of the " Innovation" campaign will be published each week exclusively in the french newspaper "l'Équipe". Each print sublimates a BMW technology and magnify the pleasure of driving beloved of BMW. With more than 20 prints, all with a new tone in line with the readers of "l'Équipe", and a visual which sublimates the details of each technology this saga aims to reveal the supremacy of the BMW innovations.