Nokia - Nokia Lumia
Nokia Lumia + MTS / J. Walter Thompson Russia
JWT-Russia launched the new campaign for Nokia and MTC.
Our task was to produce a TVC with Denis Kosyakov – TV and theatre star. TVC objective was to draw attention to the advantages of the powerful frontal camera Nokia Lumia. It was also important to accentuate the unique MTC offer.
The agency proposed the series of TVCs based on the idea to make the MTC store the stage for the stand-up show. Denis Kosyakov starring as the TV-show comedian in a humorous way told about the advantages of Nokia Lumia and the MTC offer.