Nestle - Polo
Polo Snow Stamp / J. Walter Thompson London
In December 2009 the entire UK was blanketed in snow. This was a brief opportunity to use snow as a blank canvas, an original and pure medium. The objective was to produce an ambient idea for Polo mints utilizing the heavy snowfall to illustrate the white, fresh nature of the mint. Taking advantage of the adverse weather, we produced a tactical ambient idea, a ‘Polo snow stamp’. When stamped in thick fresh snow it left a near perfect replica of the iconic mint.